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Who we are
No one owns postpartum care. Until now.
Everyone needs a village in postpartum. Let January be there for you.
January builds a modern village around the year after birth known as postpartum, including: 12 months of personalized care; an always-on concierge team; and a symptom and progress tracker.
Traditional care stops after a single six week check up.
Recovery takes 12 months. Sometimes more. Plus a whole lot of questions.
01
What we saw
Postpartum lasts a full year, but somehow nobody really owns it.
The risks don't end when the baby arrives, and most moms aren't taught what's normal and what's not. Add the sleepless nights, a newborn who needs everything, and figuring out who you are again, and it's a lot to carry alone.
02
The reality
ACOG defines postpartum as a 12-month stage.
Most moms get one follow-up appointment, at six weeks — compared to 15-plus visits during pregnancy. The risks don't end there; the checkups just do. And the “village” that used to help has quietly disappeared, as women have babies later and live farther from family.
03
What we built
We built what was missing.
A twelve-month personalized care plan, a concierge team that's always reachable, and a symptom tracker that tells you when a number is outside the range your OB would want to know about. And we also help with the stuff no one prepares you for — going back to work, hair loss, relationships that look different now, the pressure of motherhood online. This is whole-person support for as long as you need it.
What women tell us
"[During postpartum] I spent most of time thinking of baby and less on self. Didn't have right context to know what self-recovery would look like."
"The support and resources I received increase my confidence as a first time mom."
"[I needed] someone who could help me with things so that I can focus on what's important to me [during postpartum]."
The January team
Huei Ong
Founder & CEO
Over fifteen years in digital product strategy and development, including executive roles driving innovation in healthcare technology. Six years in digital health and genomics at a company that reached unicorn status, later leading a Population Health division.
"I founded January because I believe these pivotal moments should be supported with the same intensity and coordination as any other major life transition. No woman should have to choose between her health and her ambitions, or navigate these invisible years alone."
Lena Fan, M.D.
Chief Medical Officer
Assistant Professor in the Division of Endocrinology, Diabetes, and Bone Disease at Mount Sinai and the Carolyn Rowan Women's Health Center. Trained in internal medicine on the women's health track at Brown University and completed her fellowship in Endocrinology, Diabetes, and Metabolism at Columbia University Medical Center. She leads clinical strategy and ensures our care model is grounded in evidence-based practice.
Erin Adams
Chief Marketing Officer
Nineteen years of brand, marketing and communications expertise, with leadership roles at American Express, Morgan Stanley, Vail Resorts and Greenlight Financial. Fifteen years specializing in brand partnerships and experiential marketing. At January she leads all marketing, brand strategy, PR and social.
The January Collective
Real reach. Real voices. Real change.
Founders, clinicians, industry leaders and moms using their reach to make postpartum a subject people discuss out loud. An advisory board with purpose and reach.
Hannah Schaeffer
SVP Integrated Marketing, Hims & Hers
Hannah Kelly
CMO, Resy
Victoria Vaynberg
CMO, Nanit
Andrea Ippolito
Founder & CEO, SimpliFED
Ellie Benner
Founder & CEO, Forwhen
Annie Ma-Weaver
HPC Product & GTM, Google Cloud
Heather Choe
Head of Brand, Advantice Health
Dr. Hila Sachs
Clinical Psychologist, Bloom Parenthood
What's next · Perimenopause
It happens again at 45.
Perimenopause runs four to ten years, and most women get the same treatment postpartum gets: a short appointment and a shrug. We are building the same model — thresholds, a care team, a plan over time — for it. It is next on the roadmap.
Membership today covers postpartum. Add your name and we'll come to you first.
